Business Model Canvas
CompletedBusiness Model Canvas (9 blocks)
ModuLimb wins if one Egypt-built palm proves bench-safe, then clinics pay for local repairable units.
ModuLimb is a hardware-first prosthetic palm for Egyptian clinics and patients, priced as a one-time sale in EGP with local assembly and imported electronics. I assumed Egypt pricing and a clinic-first entry; the biggest risk is that the cable path and brake jam on the real palm, not in CAD.
B2C one-time hardware sale
Model Type
Egyptian prosthetic clinics and patients
Primary Segment
EGP 18,500/palm
Primary Revenue
Cable path works on bench
Biggest Bet
Bmc Blocks
Key Partners
Star
Cairo prosthetists and rehab engineers
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- Cairo prosthetists and rehab engineers
- JLCPCB for R04 PCB spins
Key Activities
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Measure tendon stroke and friction
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- Measure tendon stroke and friction
- Build and cycle-test 2-3 palms
Key Resources
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R04 routed PCB, 55 x 70 mm
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- R04 routed PCB, 55 x 70 mm
- 5-tendon bench palm CAD and fixtures
Value Propositions
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Bench-valid palm with 5 tendons
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- Bench-valid palm with 5 tendons
- Local support in Egypt, not imports
Customer Relationships
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Clinic-led fitting and feedback loop
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- Clinic-led fitting and feedback loop
- Direct founder support during trials
Channels
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Prosthetist referrals in Cairo
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Prosthetist referrals in CairoBenha University demo sessions
Customer Segments
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Egyptian prosthetic clinics first
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- Egyptian prosthetic clinics first
- Patients needing upper-limb devices
Cost Structure
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Palm build and bench test: EGP 78,000
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- Palm build and bench test: EGP 78,000
- PCB parts and assembly: EGP 15,940
Revenue Streams
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Palm sale: EGP 18,500 each
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- Palm sale: EGP 18,500 each
- Clinic pilot batch: EGP 540,000/100 units
Money Loop
| Label | Sub | Icon |
|---|---|---|
| Clinic sees demo | Benha demo + prosthetist intro | fa-eye |
| Orders palm trial | EGP 18,500/palm | fa-hand-holding-medical |
| Pays by bank transfer | Fawry or bank transfer | fa-credit-card |
| Founder builds unit | EGP 78,000 prototype cost | fa-screwdriver-wrench |
| Clinic reorders | Target 20% repeat rate | fa-rotate-right |
Weak Spots
| Risk | Fix |
|---|---|
| key_resources can sink the model because the palm is still CAD-heavy and not bench-proven | Build one test rig and spend EGP 3,000 on stroke and friction measurement |
| cost_structure can sink the model because the first prototype cost is far above sale price | Use the EGP 78,000 build only as validation, then cut parts with local machining |
Test First
| Title | Desc | Badge |
|---|---|---|
| Cable path survives real load | Run 20 open-close cycles with under 10% stroke loss | Week 1 |
| Brake and power do not jam | Hold 90 N equivalent load for 60 seconds with no slip | Week 2 |
| Clinic will pay for a palm | Get 2 paid pilot orders at EGP 18,500 each | Week 3-4 |
Dynamic Model
Customer
The first customer is an Egyptian prosthetic clinic buying a bench-proven palm for patients who need an upper-limb device.
Problem
They need a hand that works locally, is serviceable, and does not depend on expensive imports or long repair delays.
Solution Fit
ModuLimb offers a modular palm with a routed PCB and local assembly, built around the exact cable and brake risks they care about.
Growth
Growth comes from clinic-by-clinic proof, then repeat orders and referrals after each fitted palm performs on the bench.
Sales
Sales start through prosthetist referrals, Benha University demos, and direct founder outreach to Cairo rehab clinics.
Marketing
Bench test logs, open-close videos, and a Benha demo turn a CAD story into proof clinics can trust.
Value Prop
A repairable Egypt-built palm that closes five tendons and can be serviced locally.
Operations
Build the palm in Cairo, route the R04 PCB, then cycle-test each unit before clinic handoff.
Talent
You need a prosthetist, a mechanical builder, and a PCB/layout person who can catch the 25.2 V edge case.
Pricing Payment
Sell one palm for EGP 18,500, paid by bank transfer or Fawry before build.
Revenue
Revenue comes from one-time palm sales and small pilot batches to clinics.
Costs
The biggest costs are the EGP 78,000 prototype, EGP 15,940 PCB checkout, and local machining.
Margins
Prototype margins are negative; the lever is cutting the unit toward EGP 4,500 at pilot scale.
Cash Flow
Cash is tight because build costs land before clinic payment, so deposits matter.